COMMITMENT TO OUR VALUES MEANS WE HELP OUR CLIENTS SAVE LIVES.
“Safety First” is “Safety Always.”
We work with businesses to provide customized Safety Management Systems nationwide. Visiting your workplace to do an audit will help assess what you currently do, then a system can be formed to cover what you need in your business. Keeping you safe at your chosen work and lifestyle is important.
With this knowledge and a thirst for change – Debbie and the team have undertaken the study and along with their practical knowledge in the rural sector, they can work with you to assist in making it a safer place to work. The use of safer practices within the industry on various levels helps them give you solutions to what happens in your work environment. Working with you is what’s important.
Our Team
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NEIL ROBERTSON Co-FounderHas long-term involvement with fencing and farming contracting, and born and bred out of a farming background. I can help discuss the safety matters from the side you are on.
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DEBBIE ROBERTSON Dip OSH, Grad NZISM, HASANZ Registered
Founder of Rural Safe and Managing Director. Growing up on and around farms, Debbie has witnessed first hand the hazards and results of these hazards going un-noticed or un-addressed. Rural Safe was founded out of the idea of “prevention” to keep kiwi farmers, their family and friends safe.
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CHARLOTTE ROBERTSON Health and Safety Practitioner
Charlotte is key to the management of the Ruralsafe team and its clients. Managing day to day safety management for a variety of our clients. Producing documents, taking the calls, and supporting clients when things go wrong. Out on site often with teams discussing safety at the coalface within the business to ensure engagement and fun within health and safety. Having a passion to care about people in the workplace and ensure we listen and direct the correct information they need. Charlotte also lives rural with her husband and children and has seen the challenges that can arise for contractors and farming businesses. Keen motor sport driver and fan I look forward to helping grow your safety culture in a practical way.
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Kristen Cooney Health and Safety AdministratorHiComing from the lower south regions of Otago from a wonderful farming community My life has been in a farming background.With my husband Mike and 5 lovely very busy children we continue in farming and love the opportunities this brings.As a family we love everything outdoors farming, horses, hunting, fishing and now all that living on the beach has to offer.Joining the Health and Safety team at Rural safe as an administrator, I’m looking forward to supporting the clients of RuralsafeGrowing my knowledge of the industry, meeting new people and continue the goal of keeping our people safe is important to us and I hope to be part of that positive safety journey with you.I will be calling you to check how health and safety is tracking help with resources or advice and ensuring we are supporting your business needsI look forward to touching base with you all in the upcoming months.Kristen
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Jemima Price
With 13 years of experience across a variety of roles for a large-scale agribusiness, I bring a well-rounded perspective and deep understanding of the rural sector. For the past four years, I have worked as the HR Advisor, where I’ve also played an active role in driving initiatives that enhance workplace culture, with a particular focus on health, safety, and employee wellbeing.
This experience has deepened my commitment to creating safe, supportive, and team-oriented environments— values I carry forward as I transition into a dedicated Health & Safety role with Rural Safe.
I take pride in upholding high standards of safety and compliance while ensuring that people feel empowered and cared for at work. Being closely connected to the rural industry continues to motivate me, and I’m passionate about making a meaningful difference by helping individuals and teams thrive.
